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For Service Businesses Doing $2M+

More Booked Appointments.
Starting This Week.

Ads that already work for your industry. Pick your campaign. Set your zip code. Launch. First appointments within 48 hours. No agency. No Ads Manager. No guessing what works.

Your calendar has gaps you can't predict — good month, bad month, no idea why
You've tried agencies and DIY — neither gave you a system you control
Fill your schedule with booked appointments — from campaigns that already work
No contracts
Cancel anytime
Live in <60 seconds
How It Works
3 Steps to Launch
Browse. Pick. Done.
Step 1
The Offer
Choose from proven campaigns for your business
Step 2
The Audience
72+ targeting settings pre-configured for your campaign
Step 3
The Media
Placed and optimized where those clients look
Step 1: The Offer
Choose a Proven Campaign
Pre-validated campaigns for your business.
Seasonal Special
"Seasonal service special — $49"
$24 per lead $72 per appt
$10K/mo → 139 appts
New Customer Offer
"$50 off your first service"
$33 per lead $93 per appt
$15K/mo → 161 appts
Free Consultation
"Get expert advice — no obligation"
$27 per lead $84 per appt
$12K/mo → 143 appts
Step 2: The Audience
Targeting Already Configured
72+ settings pre-set based on your campaign. Just confirm your location and radius.
15mi
Target Radius
Step 3: The Media
Placed Where They Look
Optimized across every platform that matters.
Seasonal Service Campaign
Live
Facebook
Feed • Stories • Marketplace
Live
Instagram
Feed • Stories • Reels
Live
Google
Search • Display • PMax
Live
Optimization Engine
Bid management • Budget allocation • Performance scaling
Active
12
Placements
3
Platforms
0
Manual Setup
3
Clicks to launch live campaigns
$93
Average cost per booked appointment
24/7
Continuous optimization across all platforms

The longer it takes to see what's working, the longer you fund what isn't.

80–90% of new ad campaigns underperform. That's just how it works. The winning campaigns carry the results.

The question is how long you keep paying the losers before you know they're losers.

Two days? You cut them Wednesday and move the budget to winners. Two weeks? That's two weeks of budget that could've been leads and appointments—gone.

Every day you don't know is a day your budget buys nothing instead of booked appointments.

The Weekend Fri 5pm → Mon 9am = 64 hours
80% to underperformers 20% to winners
$1,068
Wasted
44
Leads Lost
15
Appts Lost
What Slow Feedback Actually Costs
$20.83/hour
The cost when no one's watching. On a $500/day ad spend, that's what bleeds to underperformers every hour.
One Week Vacation 9 days, 5 business days = 232 hours
9 days × $500 $4,500
To underperforming ads (80%) −$3,600
Should've come in 188
Actually lost −161
Should've booked 63
Actually lost −54
Total opportunity cost $136,080
LTV based on First Page Sage study of 200+ service businesses
Every missed appointment is a potential LTV of a customer.

The Ad Spend Diagnosis

How many of these sound familiar?

8 reasons your ads aren't turning into revenue.

Most businesses have 4 or 5 of these. Click the ones you recognize.

1
"My competitor is everywhere. Where are MY ads?"
You see their trucks. Their yard signs. Their Facebook ads in your feed. Meanwhile your ads? You're not even sure they're running. They're getting the calls you should be getting.
Market Visibility System Know exactly where you're showing up vs. competitors. Track impression share, ad frequency, and market coverage so you're never invisible again.
Avg loss: $5,600/mo
2
"I'm spending money but the phone's not ringing"
Ad account says you're getting clicks. Facebook says you're getting leads. But your phone? Silent. Something between the ad and the call isn't working.
Full-Funnel Tracking See exactly where leads drop off—from click to call to booked appointment. Find the leak. Fix it once.
Avg loss: $4,100/mo
3
"I can't tell which ads are actually getting me customers"
You're running 5 campaigns. Getting leads from all of them. But which ones turn into paying customers? No idea. You're flying blind.
Revenue Attribution Track every customer back to the exact ad that brought them in. Know which campaigns make money. Kill the ones that don't.
Avg loss: $2,700/mo
4
"We're getting leads but no one's booking appointments"
Facebook says 40 leads this month. Your calendar shows 6 appointments. Where did the other 34 go?
Audience Refinement Stop paying for clicks from people who were never going to buy. Better targeting = fewer wasted leads = more appointments from the same spend.
Avg loss: $3,700/mo
5
"I don't even know what ads are running right now"
You set it up months ago. Or someone else did. Are they still live? Are they still spending? You'd have to log in and dig through the ad manager to find out.
Live Campaign Dashboard One screen shows everything that's running, what it's spending, and what it's producing. No digging. No guessing. Know your ad status in 10 seconds.
Avg loss: $3,000/mo
6
"My ads worked for a while, then just stopped"
Same ads. Same budget. Used to get 10 leads a week. Now you're getting 2. Nobody changed anything. It just... stopped working.
Creative Rotation System Rotate fresh creative before fatigue hits. Your ads never "stop working" because they're never stale.
Avg loss: $2,500/mo
7
"I don't know which ads actually turn into sales"
Leads come in from Google, Facebook, LSA. Some become jobs. Most don't. But which source is actually making you money? You're guessing.
Closed-Loop Reporting Connect ad spend to actual revenue. See cost per job, not just cost per lead. Know your real ROI by source so you can double down on what works.
Avg loss: $2,200/mo
8
"I'm paying someone and I have no idea what they're doing"
Agency sends a report with graphs. You ask what changed. They say "we're optimizing." $4,000/month and you still can't tell if it's working.
Transparent Dashboard See exactly what's running, what it costs, and what it's producing. Every ad. Every lead. Every appointment. No black boxes. No mystery reports.
Avg loss: $1,700/mo

The problem isn't your ads. It's what happens after someone clicks.

That's what we fix.

Section 4

Content Coming Soon

This section will be populated with additional content.

Section 4 Content Area
1
2
3

The 3-Step System

Three steps.
One complete ad operation.

Traditional advertising requires testing ($7K–$12K over 60-90 days) to find what converts. This system skips the learning curve and gives you Day 1 performance.

Step 1: The Offer

Pre-validated templates from thousands of campaigns. Select, customize, launch. 3 clicks vs 72 in Ads Manager.

3 Clicks to Launch

Step 2: The Audience

Targeting pre-validated WITH the copy. One proven combination—not two untested variables.

1 Variable, Not Two

Step 3: The Media

AI manages budgets, bids, and optimization 24/7. Kills losers fast. Scales winners automatically.

24/7 AI Optimization

Select a step to see the full breakdown

Step 1: The Offer

Stop guessing what to say.
Start with proven.

Pre-tested campaigns for your industry. Select one. Launch in 3 clicks. Your first $1,000 performs like their $10,000.

headlines body copy CTAs images angles
↑ Select a category to preview what's inside every template
Get My Free On-Site Estimate
Talk to a Senior Tech Now
See Our Pricing Guarantee
Check Same-Day Availability
View Our {{city}} Project Gallery
Get Your Custom Assessment
Lock In This Month's Rate
See Why {{proof_number}} Chose Us
Before / After Split
Best for: Home services, landscaping, cleaning
Avg CTR lift: +18% vs stock photos
Your Crew on a Real Jobsite
Best for: Plumbing, HVAC, roofing, electrical
Avg CTR lift: +12% vs generic images
Finished Result -- Portfolio Shot
Best for: Remodeling, painting, solar, flooring
Avg CTR lift: +22% vs text-only ads
Review Screenshot / Star Rating
Best for: High-competition markets, trust-building
Avg CTR lift: +15% vs stock photos
Templated Libraries for Proven Industries
50+ Industries
6 Offer Types
5 Angles
Service
Dental
Legal
Med Spa
Roofing
Plumbing
Auto
Cleaning
Pest
Solar
Landscaping
Chiro
Fitness
Real Est.
Insurance
Financial
Coaching
Therapy
Vet
Salon
Spa
Restaurant
Gym
Photography
More...
Thousands of winning templates
2 of 7

You've probably accepted these problems as "just how ad creation works"

They're not. They're symptoms of ad creation that depends on starting from scratch every time.

"We spend $5K/month but can't tell what's working"

You're testing multiple things at once—copy, targeting, creative. When something fails, you don't know which variable killed it. Templates are pre-validated combinations. You inherit certainty.

Sound familiar?

"It takes us 2–3 months to find winning ads"

That's normal for testing from scratch. But it means $7K–$12K burned before you see real results. Templates give you Day 1 performance from campaigns that already converted.

Sound familiar?

"Our ads look like everyone else's"

Generic agencies use generic templates. You get the same "Limited time offer!" copy as your competitor. Industry-specific templates use language that actually resonates with your customers.

Sound familiar?

"Ads Manager is too complicated"

72+ clicks to launch a single campaign. Multiple screens. Confusing options. 3-click launch: Select template → Fill details → Go live.

Sound familiar?
Without Templates (Testing from Scratch)
W1
Week 1-2
Spending Blind
$1,500 spent Zero leads. Zero calls.
W3
Week 3-4
Still Guessing
$3,000 spent 8 conversions $375/lead — 5x your target
W5
Week 5-8
Getting Closer — $10,500 Deep
$6,000 spent this phase 24 conversions $143/lead — still 2x target
W9
3 Months and $10,000+ Later
Target CPL finally reached
The old way: 12 weeks to find what works
WEEK 1
$1,500 burned
$3,000 burned
$6,000 burned
$10,000+ burned
WEEK 12 — Finally profitable
$10,000+ in testing. Zero guarantees. Three months of your calendar gone.
With templates: Day 1.
Your first $1,000 performs like their $10,000. Proven copy. Proven targeting. Proven results.
847 campaigns validated
$14.2M in tested ad spend
Day 1 performance

Every template: tested copy, proven targeting, and AI that catches what you miss

Each template isn't just a headline. It's a complete campaign — copy, body text, CTA, image direction, and the exact targeting that was validated alongside it. One proven combination. Not two untested variables.

Browse by industry, offer type, or angle

Filter thousands of templates to find the exact campaign for your business. Every template was validated across multiple businesses in the same industry — not generated, not guessed, not recycled from a different vertical.

50+ Industries
6 Offer Types
5 Angles
Top 10% Filtering
TEMPLATE BROWSER
INDUSTRY
Service Dental Legal Med Spa
OFFER TYPE
Discount Emergency Seasonal
PERFORMANCE
Top 10% Top 25% All Proven
Emergency Service — Speed Focus Top 10%
"{{city}}'s Most Responsive {{service_type}} Company — Average Callback: 11 Minutes"
{{variables}} auto-fill with your business details
3.2%
Avg CTR
$42
Avg CPL
847
Businesses
Found your template? Before it goes live, Miles reviews every element.

AI copy generation trained on winners

Miles generates complete ad copy from your business details — not generic AI output. Trained on thousands of top-performing campaigns across 50+ industries. Conversion-focused copy that knows what works in your vertical.

Generates from your business name, services, landing page, or existing copy
Multiple headline/body/CTA variations in under 4 minutes
Trained on 847 proven campaigns — not generic internet data
Miles Grader scores every element and flags policy violations before launch
Miles Ad Review
Headline is weak
3 alternatives →
  • 1. "{{city}} Need Help Fast? We're There in 2 Hours — Guaranteed"
  • 2. "{{proof_number}} Emergency Calls Answered This Year in {{city}}"
  • 3. "Same-Day {{service_type}} in {{city}} — Average Response Under 45 Min"
CTA is unclear
Replace →
Original "Learn More"
Replace "Check Same-Day Availability →"
Action-specific CTAs convert 34% higher than generic CTAs on emergency offers
Body copy
Strong ✓
Auto-fix available — Miles can rewrite weak elements

One template library, thousands of variations to test

Instead of guessing which creative will work, the system lets you run proven variants simultaneously. Data tells you which performs best for YOUR audience.

Copy Tests

  • Headline Angles Price vs Speed vs Quality vs Trust
  • Offer Types Discount vs Free consult vs Financing
  • Urgency Level Limited time vs Evergreen
  • Social Proof Reviews vs Stats vs Testimonials

Creative Tests

  • Image Style Photos vs Graphics vs AI-generated
  • Video Length 6 seconds vs 15 vs 30
  • Format Static vs Carousel vs Video
  • Text Overlay Price in image vs No price

Offer Tests

  • Price Points $49 vs $79 vs $99
  • Discount Structure % off vs $ off vs Free add-on
  • Guarantee Type Money-back vs Satisfaction vs Results
  • CTA Wording Book Now vs Get Quote vs Call Today
Example: Testing 5 Offers Simultaneously
Variant A
$49 Introductory Offer + Speed angle
Variant B
Free Diagnostic + Trust angle
Variant C
20% Off Repair + Price angle
Variant D
Same-Day Service + Urgency
Variant E
$0 Down Financing + Quality

Split budget 20% each. After 2 weeks, data shows which offer resonates. Scale the winner, pause the rest.

What changes when you use templates instead of guessing

Every problem you've accepted as "just how ads work" becomes systematically impossible.

Before Templates After Templates
2-3 months testing to find winning ads Day 1 performance from proven campaigns
$7K-$12K burned before results Start profitable from first dollar
Guessing what copy will work Using copy that already converted
Generic "Limited Time Offer!" ads Industry-specific language that resonates
72+ clicks to launch a campaign 3 clicks: Select → Customize → Launch
Copy and targeting tested separately Proven combinations inherited together
Starting from scratch every campaign Building on thousands of campaigns
Paying designers for every creative AI generates variations in minutes

Why starting with proven creative matters more than you think

Research shows creative drives 49% of ad performance. When you fix creative first, everything downstream improves.

Creative Quality

1st Order

Ads perform from Day 1 instead of requiring 60-90 days of testing

2nd Order
  • Lower CPL means each marketing dollar goes further
  • Faster feedback loop on what's working
  • Team confidence increases as results come faster
3rd Order
  • You can profitably compete where others can't
  • Marketing becomes an investment, not an expense
  • Business growth becomes predictable

Speed to Market

1st Order

New campaigns launch in minutes instead of weeks

2nd Order
  • React to seasonality instantly (spring specials, holiday offers, back-to-school)
  • Respond to competitor moves the same day
  • Test new offers without waiting for creative production
3rd Order
  • Marketing becomes agile instead of planned months ahead
  • You exploit opportunities competitors miss
  • Customer acquisition becomes a competitive weapon

Browse templates like this

Industry
Offer Type
Angle
Top 10% Performer
🔥 Same-Day Service
"{{city}} Need Us Fast? We're There in 2 Hours or It's Free"
"Don't sweat it—literally. {{business_name}} has served {{proof_number}} customers with same-day emergency service. Call now: {{phone}}"
Avg CTR: 3.2% Avg CPL: $42 Used by: 847 businesses
Top 25%
Same Day
"Same-Day Service in {{city}}"
"No waiting. No weekend upcharges. {{business_name}} gets there fast—average response time under 90 minutes."
Avg CTR: 2.8% Avg CPL: $51 Used by: 623 businesses
Step 2: The Audience

Targeting that was tested with the copy.

The two-variable problem: when ads fail, you don't know if it was the copy or the targeting. Our templates solve this—copy and targeting were validated together. You inherit the proven combination.

↑ Select a category to preview what's inside every template demographics interests behaviors lookalikes geography
Age + Income Layering
Dental Implants
Age: 45–64 Income: $75K+ Homeowner
High-ticket procedure Established patients
2.3×vs 25–65 broad
Pest Control
Age: 30–55 Income: $60K+ Homeowner
Service contracts Recurring revenue
41%lower CPL vs age-only
Med Spa / Cosmetic
Age: 28–50 Income: $100K+ Any property
Cosmetic spend = income Not property
1.8×vs interest-only
The Precision Stack
❌ BROAD TARGETING
Everyone 25–65
All income levels
Renters + Owners
You're paying to educate people who'll never convert.
✅ TEMPLATE TARGETING
Homeowners 35–54
Income $75K+
Single-family homes
That's who actually books $8,000 HVAC installs.
Interest Stacks by Industry
Roofing
Home Improvement + Recently Moved + Income $100K+
Dental
Cosmetic Dentistry + Health & Wellness + Income $75K+
2.8×
HVAC
Home Services + DIY + Homeowner + Seasonal trigger
2.1×
Med Spa
Beauty & Wellness + Luxury Lifestyle + Income $100K+ + Female 28–50
3.4×
Intent vs. Affinity
AFFINITY
what they like
Follows home improvement accounts
Watches DIY videos
Browses Houzz casually
"Interested" ≠ "buying"
INTENT
what they're doing
Searched "HVAC repair near me" this week
Visited 3 contractor websites
Downloaded a home warranty quote
"Researching" = "ready to book"
Templates prioritize intent signals over affinity. You reach people in buying mode, not browsing mode.
Purchase Behavior Signals
Recent Movers
Best for
Pest control, HVAC, landscaping, security
They need everything. Every service is new.
higher conversion
Engaged Shoppers
Best for
Home services, med spa, dental, remodeling
Already spending online. Wallet is open.
2.1×higher conversion
Life Event Triggers
Best for
Financial, insurance, family services
New parent · Newlywed · New homeowner
3.2×higher conversion
When + Where They Convert
Industry Device Peak Window Why
Emergency Plumbing 📱 Mobile 7–9 AM Pipe burst before work
Dental 💻 Desktop 12–2 PM Lunch break research
Med Spa 📱 Mobile 8–11 PM Evening scroll, aspirational
Roofing 💻 Desktop 9–11 AM Storm damage, morning assessment
Every template includes dayparting and device weighting. You reach the right person at the exact moment they're ready to act.
Tiered Deployment
1% Lookalike
Highest match · 60% of budget · "Your best customers, cloned"
2.7×
3% Lookalike
Testing tier · 25% of budget · "Wider net, still quality"
1.8×
5% Lookalike
Scale tier · 15% of budget · "Volume when 1% saturates"
1.2×
Source Quality = Result Quality
❌ GENERIC SOURCE
Seed: All website visitors (bounced, browsed, whatever)
Lookalike quality: Low
Result: $89 CPL · 1.1× broad
You cloned tire-kickers
✅ TEMPLATE SOURCE
Seed: Booked jobs $500+ · Repeat clients · 5-star reviews
Lookalike quality: High
Result: $41 CPL · 2.7× broad
You cloned your best customers
Radius Calibrated to Your Jobs
HVAC in Phoenix, AZ
25 mi
Sprawl market. Jobs come from Scottsdale to Mesa.
Suburban sprawl High coverage
Plumber in Manhattan, NY
5 mi
Dense market. Nobody in the Bronx is calling a West Village plumber.
Urban density Precision
Roofer in Dallas Suburbs
15 mi
Covers storm-damage suburbs. Skips downtown high-rises.
Suburban ring Storm corridor
Calibrated to where your actual jobs come from — not where you wish they did.
Dead Zone Exclusions
❌ BEFORE
100% of city covered
40% of budget hits dead zones
Downtown apts, college dorms, industrial
Paying for impressions that can't become customers
✅ AFTER
Affluent suburbs: ✅ included
Downtown apts: ❌ excluded
College zones: ❌ excluded
Industrial: ❌ excluded
Budget focused on 3× higher conversion zones
Audience Layers — Pre-Configured
35-44
45-54
55-64
65+
25-34
Home
$75K+
Family
Urban
Suburb
DIY
Luxury
Local
Mobile
Intent
Browser
Buyer
Repeat
New
Referral
1% LAL
3% LAL
Custom
Retarget
Broad
1 variable, not two

You've probably accepted these problems as "targeting is just hard"

They're not. They're symptoms of the two-variable problem—testing copy and targeting separately when they should be tested together.

"We don't know who our ads should target"

That's because you're guessing. Templates come with targeting that was validated with the copy. Demographics, interests, behaviors—all pre-configured. You just customize geography.
SOUND FAMILIAR?

"Our CPL keeps fluctuating"

You're testing targeting changes separately from creative changes. When CPL spikes, you don't know which change caused it. Templates lock in proven combinations so changes are isolated.

"iOS 14 killed our targeting"

Privacy changes reduced targeting effectiveness by up to 15%. But the research is clear: creative drives 49% of performance, targeting only 11%. Templates front-load creative quality.

"We don't know what our competitors are doing"

Niche Navigator scans your local market, analyzes competitor ads, and identifies gaps. Know what targeting is working locally before you spend a dollar.
The Two-Variable Problem
When ads fail, which variable killed it?
📝
Copy
New headline, new body, new CTA
+
🎯
Targeting
New audience, new interests, new behaviors
=
Unknown
Which one caused the failure?
1 Variable
Templates solve this—copy and targeting are validated together. You inherit certainty.
Testing Copy & Targeting Separately → Attribution Confusion
Templates
Proven Together
Copy validated Targeting validated Clear attribution
1
Week 1
Launch Both
New copy New targeting No baseline
2
Week 2
CPL Spikes
Was it copy? Was it targeting? Unknown cause
3
Week 3
Change Both
Still guessing Burning budget No learning
Forever
Endless Loop
Never know why No compound learning Stuck in testing
🎯
Templates eliminate the two-variable problem

When copy and targeting are pre-validated together, you know changes to either are the cause of any performance shift.

11%
of ad performance from targeting
15%
targeting loss from iOS 14
1
variable when using templates

What your Audience step actually does

Targeting comes with the template. You customize geography, then let the platform AI optimize. As privacy changes make manual targeting less effective, this approach becomes more valuable.

Pre-validated targeting included

Every template includes the demographics, interests, and behaviors that converted WITH that specific copy. You're not guessing—you're inheriting a proven combination.

  • Copy + targeting tested together across thousands of campaigns
  • Demographics, interests, behaviors pre-configured
  • Customize geography to your service area
  • Cross-platform sync: define once, deploy to Facebook + Google
Targeting Layers
Geography
15mi radius from service area
Customize
Demographics
30-65, Property Owners, $75K+ income
Pre-set
Interests
Home improvement, DIY, Local services
Pre-set
Behaviors
Recently moved, Engaged shoppers
Pre-set

Niche Navigator: local market intelligence

Niche Navigator automatically scans your local market before you spend a dollar — competitor ads, audience gaps, price points, and timing patterns. All collected and organized for you.

See the full analysis below ↓
Niche Navigator Output
Competitor gap found
Renters
Market price range
$49-$79
Low CPM window
Sat-Sun
3 competitors running in your area — none targeting renters

Targeting that adapts without breaking what's working

Because copy and targeting are validated together, you can test targeting variations without introducing two-variable uncertainty.

Audience Layer Tests

  • Age Ranges 35-54 vs 45-65 vs Broad
  • Income Levels $50K+ vs $75K+ vs $100K+
  • Property Status Property Owners vs Renters vs All
  • Interest Stacking Narrow vs Moderate vs Broad

Lookalike Tests

  • Source Quality All customers vs High-LTV only
  • Percentage Size 1% vs 3% vs 5%
  • Recency 30-day vs 90-day vs All-time
  • Event Type Leads vs Customers vs Repeat buyers

Geographic Tests

  • Radius Size 10mi vs 15mi vs 25mi
  • Zip Code Targeting Premium zips vs All zips
  • Exclusions Exclude past customers vs Include
  • Urban vs Suburban City center vs Surrounding areas
Example: Testing 3 Lookalike Strategies
Strategy A
1% Lookalike from High-LTV customers (30 days)
Strategy B
3% Lookalike from all converters (90 days)
Strategy C
Broad targeting, let platform AI optimize

Same creative across all three. After 14 days, you know exactly which audience strategy delivers the best CPL for your market.

What changes when targeting comes with the template

The two-variable problem disappears. You know exactly why campaigns succeed or fail.

Before After
Hoping the algorithm figures it out Starting with what already works
Testing copy and targeting separately Proven combinations inherited together
"Ads failed but we don't know why" Clear attribution to single variables
Guessing who to target Demographics pre-validated with copy
iOS 14 killed our targeting Creative-first approach immune to privacy changes
No idea what competitors are doing Niche Navigator shows local market gaps
Different setup for each platform Define once, deploy to Facebook + Google
Manual lookalike creation Auto-generated from your best customers

Why eliminating the two-variable problem changes everything

When you know targeting is proven, you can iterate on one thing at a time. That changes how fast you learn.

Faster Learning

1st Order

Changes to creative are isolated—you know exactly what caused performance shifts

2nd Order
  • Testing velocity increases 3-5x
  • Winning variations found in days, not months
  • Knowledge compounds across campaigns
3rd Order
  • Your understanding of your market deepens faster
  • You build proprietary knowledge competitors don't have
  • Marketing becomes a compounding advantage

Market Intelligence

1st Order

Niche Navigator shows what competitors are doing before you spend a dollar

2nd Order
  • You find audience gaps competitors miss
  • Price positioning informed by market data
  • Timing optimized to low-CPM windows
3rd Order
  • You compete where others aren't looking
  • Lower acquisition costs become structural advantage
  • Market share grows while competitors fight for scraps

Niche Navigator shows you the gaps

1
Scans your local market
2
Identifies gaps competitors miss
3
Recommends targeting strategy
Step 3: The Media

Your campaigns don't stop running at 5pm.
Neither does the system watching them.

You've got the proven templates from Step 1. The validated targeting from Step 2. Now the question every owner asks: who's watching this at 2am on a Saturday? Miles monitors every dollar across every platform. Underperformers get paused in hours — not days. Winners get more budget automatically. And every insight feeds back into your template library, making the next campaign smarter than the last.

What's running behind the scenes on your campaigns budgets bidding placements fatigue detection scaling
Where Your Money Goes (And Where It's Wasted)
Campaign A
$68 CPL
▼ Budget reducing
Campaign B
$31 CPL
▲ Budget increasing
Miles shifted $400 in 3 hours
No login required. No manual reallocation. No end-of-day surprises.
Your Monday Morning Right Now
⏰ Manual
Log in → Check spend → Find the loser → Pause it → Reallocate → Repeat tomorrow → Forget on weekends
⚡ Miles
Detected at 2am → Paused at 2:01am → Budget reallocated at 2:02am → You wake up to a report
How Miles Handles Your Bids (So You Don't Have To)
Your target CPA: $45
Lowest Cost $52 CPL
Cost Cap ✓ $41 CPL
Bid Cap $48 CPL
Miles switched to Cost Cap on Day 3. Your CPL dropped $11.
Based on real conversion data — not what Meta's algorithm suggests.
Facebook vs Google: Different Rules, One System
🔍
Google
tROAS
$38 CPL
📘
Meta
Cost Cap
$44 CPL
← Budget shifting to Google
Miles shifted 15% more budget to Google this week — saving $320.
Where Your Ads Show Up (And What's Actually Working)
FB Feed$28 CPL
IG Stories$31 CPL
IG Reels$71 CPL
Google Search$22 CPL
Display$95 CPL
Miles found 3 profitable placements and killed 2 money-wasters in Week 1.
Why This Matters
Your audience converts differently on every placement. FB Stories might be gold at $28 CPL while Instagram Reels burns cash at $71. Without AI tracking all 12 simultaneously, the money gets spread evenly across placements that perform unevenly.
When Your Best Ad Starts Dying (And How Miles Catches It)
Day 1Day 7Day 14
Day 8: Miles caught it. Creative refresh triggered.
Day 12: Manual catch — too late, $400 wasted.
That connection to Step 1 isn't an accident — your template library is the system's reload magazine.
The Signals Miles Watches (That Humans Miss)
Frequency
2.8
⚠️ Warning
CTR Trend
↓ 3 days
🔴 Alert
CPL
+18%
⚠️ Above baseline
Audience Overlap
34%
🟡 Elevated
When any signal crosses the line, Miles acts within hours. Not next Monday when someone remembers to check.
When It's Time to Pour Gas on a Winner
Step 1: Campaign hits target CPA for 72 hours
Step 2: Budget increased 20%
Step 3: CPL still on target?
Yes → Increase again | No → Pull back to last stable level
No guessing. No scaling too fast. No "we doubled the budget and tanked the account." Miles scales like a surgeon, not a gambler.
When an Ad Needs to Die
Campaign X
CPA Target: $45
Actual CPA: $94 (2.1×)
Spend: $62
❌ PAUSED
No emotional attachment. No "let's give it one more day." The rules are clear: 2× target CPA after $50 in data = done. Data decides.
YOUR CAMPAIGNS — ALWAYS MONITORED
Every platform. Every placement. Every hour.
Platforms & Placements
FB Feed
IG Stories
Reels
Search
Display
YT Pre-roll
Budget & Bidding
Budget
Bidding
CPA Target
CPM Floor
Smart Bid
ROAS
Performance & Testing
A/B Test
Rotation
Pacing
Trends
Audience
Creative
Protection
Kill Losers
Scale Win
Fatigue
Refresh
Daypart
Geo Opt

You've probably accepted these problems as "just how ad management works"

They're not. They're symptoms of campaigns that aren't being watched closely enough—and no human team can watch everything, all the time.

"We burned $2K on ads that weren't working"

By the time anyone noticed, the damage was done. Miles catches underperformers within hours—not days—and pauses them automatically. No waiting for the next check-in.
SOUND FAMILIAR?

"Our best ads stopped working and we didn't notice"

Ad fatigue is invisible until your CPL doubles and conversions disappear. Miles monitors frequency and CTR trends, flagging fatigue before the damage hits your bottom line. Creative refresh prompts, not surprises.

"We don't know when to increase budget"

Scaling too early kills campaigns. Scaling too late leaves money on the table. Miles identifies the exact moment a campaign is ready to scale—and increases budget in controlled increments, monitoring performance at every step.

"Someone has to check these ads every single day"

That's management overhead that shouldn't exist. Miles handles the daily monitoring so the time and attention goes where it matters—strategy and growth.
The Optimization Engine
What happens while you sleep
📊
Monitor
Watches every dollar, every hour
🔍
Analyze
Spots problems before they cost you
Act
Kills waste, doubles down on what works
📈
Learn
Makes every future campaign smarter
(This is where Step 3 feeds back into Step 1)
This loop never stops. Weekends. Holidays. 3am.
What a Bad Ad Costs You — Day by Day → Budget Impact
AI
Miles
Catches in Hours
$50-100 lost Paused automatically Zero manual effort
D1
Day 1
Problem Starts
Ad underperforms CTR drops No alert sent
D2
Day 2
Still Running
$200 spent Poor performance Nobody's checked
D3
Day 3
Finally Notice
$600 spent Weekend? No check Damage done
D5
Day 5
Manual Pause
$1,000+ lost Finally paused Too late
🛡️
AI catches problems 10× faster than any manual process

$50-100 in wasted spend vs $1,000+. This happens every time a bad ad runs unchecked. AI monitoring pays for itself in the first week.

10×
Problems caught 10× faster
62%
of budget waste eliminated in the first 30 days
8-10h
What takes a media buyer weekly, Miles does in minutes

What's running on your campaigns from Day 1

Once your campaigns go live, every ad, every placement, every time slot, and every audience segment gets monitored in real-time. Miles optimizes based on what's actually converting—not what should theoretically work.

Underperformers get caught. Winners get rewarded. Automatically.

Not daily reports. Not weekly check-ins. Real-time watching. When something underperforms, it gets paused within hours. When something outperforms, it gets more budget. No meeting required. No approval chain. No delay.

Miles — Last 24 Hours
Last action: 3 min ago
2:14am Summer Emergency CTR dropped below threshold $180 saved Paused
6:30am New Customer Promo Converting at 2.3× target CPA Budget +25% Scaling
9:45am Free Consult Offer Frequency hit 2.8 Flagged Monitor
11:20am Seasonal Special Day 12 — creative fatigue signals New creative Refresh
2:00pm Summer Emergency Tuesday 40% better than Monday Dayparting rec Pending
5:15pm New Customer Promo Cost cap outperforming lowest cost CPL −$8 Switched

One campaign definition. Four platforms. Zero duplicate work.

Define your campaign once. The system translates creative, targeting, and bidding for Facebook, Instagram, Google, and YouTube automatically. No separate workflows. No manual duplication.

Unified performance reporting across all channels
One dashboard. Every platform. Every metric. No more logging into 4 different ad managers.
CROSS-PLATFORM COMMAND
📘
Facebook
$31
35% of budget
↑ CPL improving
Budget +15%
📷
Instagram
$38
25% of budget
↓ Reels paused
Placement shifted
🔍
Google
$22
30% of budget
↑ Best performer
Bid strategy switched
▶️
YouTube
$47
10% of budget
↓ Testing
Monitoring
One campaign definition. Miles translates strategy for each platform. Budget flows to whoever's winning this week.
THE SYSTEM GETS SMARTER WITH EVERY CAMPAIGN
🚀
Campaign
Launches
📊
Data
Collected
🔍
Miles Finds
Patterns
📋
Smarter
Templates
Better Next
Campaign
↩ loop
This is where Step 3 connects back to Step 1. Performance data feeds the template library — so every new campaign starts better than the last.

Miles runs hundreds of experiments so you never have to guess

Every week, the system tests: Is Tuesday better than Thursday? Is Feed outperforming Stories? Should you pause overnight spending? You get the answers without running a single test yourself.

Budget Tests

  • Daily vs Lifetime Is your budget being spent at the right speed?
  • Allocation Splits Facebook 60/Google 40 vs equal
  • Scale Timing When to increase spend
  • Minimum Thresholds How little can you spend and still learn?

Placement Tests

  • Feed vs Stories Where do conversions come from?
  • Instagram vs Facebook Which platform delivers higher ROI?
  • Search vs Display Intent vs awareness
  • Mobile vs Desktop Where are your customers actually converting?

Timing Tests

  • Day of Week Weekday vs Weekend performance
  • Time of Day Morning vs Afternoon vs Evening
  • Dayparting Should you pause overnight?
  • Seasonal Patterns When to push vs pull back
What Miles Discovers Automatically
Finding #1
Tuesday converts 40% better than Monday
Finding #2
Stories outperform Feed by 2.1x CTR
Finding #3
Ad #3 fatigued at day 12, needs refresh
Finding #4
Mobile converts 3x better than desktop

These insights happen automatically. Miles adjusts spend allocation based on what it learns—no manual work required. You just see the results.

What changes when your campaigns have AI behind them

Human attention is finite. AI attention is infinite. That changes what's possible.

Without Miles With Miles
Insights locked in platform dashboards Proactive recommendations surface automatically
Campaigns reviewed once a day (if someone remembers) Continuous monitoring, every minute
Burn $2K before noticing underperformance Losers paused within hours, not days
Fatigue missed until performance craters Fatigue detected before it hits your numbers
Guessing when to scale Data-driven scaling at optimal moments

Why this gets better every month you use it

Every campaign generates data. That data makes the templates better. Better templates make the next campaign better. It's a flywheel — and it accelerates the longer you're in the system.

Your Campaigns Get Smarter

1st Order

Every campaign you run generates real performance data

2nd Order
  • Templates that convert get reinforced
  • Underperformers get deprioritized
  • New patterns emerge from aggregate data
3rd Order
  • The template library improves with every client's data
  • Your campaigns benefit from learnings across hundreds of businesses
  • Performance compounds over time without extra effort from you

Your Time Back

1st Order

The hours spent checking dashboards and tweaking bids disappear

2nd Order
  • Focus shifts from management to strategy
  • Time freed for other growth activities
  • Team stress decreases as reliability increases
3rd Order
  • Advertising becomes predictable infrastructure
  • You can scale without scaling management overhead
  • Marketing becomes a machine, not a job

What Miles sees that you don't

Miles Active — Monitoring 4 campaigns
Last action: 3 min ago
Real-Time Performance
Summer Emergency
2.1% CTR ↑
Free Consult Offer
1.4% CTR →
Seasonal Special
0.8% CTR ↓
New Customer
2.4% CTR ↑
AI Actions (Last 24h)
Paused Ad #7 (CTR dropped below threshold) 2h ago
📈 Increased budget on New Customer (+25%) 6h ago
⚠️ Flagged Ad #3 for creative refresh 8h ago
🎯 Shifted spend to Stories placement 14h ago
Pattern Detected
💡
Tuesday afternoon performs 40% better

Based on 847 conversions over 30 days. Consider increasing budget Tue 12pm-6pm.

01

Select Your Offer

You know what a customer is worth to your business. Now you'll know what it costs to get one.

Every ad you've ever run was a gamble. You spent first. Found out later. Sometimes it worked. Usually it didn't. You never knew why.

Now you know the value before you spend a dollar.

Here's what we're seeing:
$72
per booked appointment

Campaigns curated for THIS business.

Based on your category, your niche, your services. 8-12 campaigns representing different angles—price, speed, quality, urgency. Are curated for you. You're choosing between winners.

Someone already tested this. Someone already spent the money. You're selecting from campaigns that already won.

Copy Creative CPL CPA Targeting
YB
Your Business Sponsored ·
Limited Time
$49
Spring Special
Spring is Here — Time to Get Ready
Don't wait until it's too late. Book your $49 spring special today and save.
YB
Your Business Sponsored ·
New Customers
20% Off
First Service
New Here? Get 20% Off Your First Visit
First-time customers save 20% on any service. See why hundreds trust us.
YB
Your Business Sponsored ·
No Obligation
FREE
Consultation
Get Expert Advice — No Cost, No Pressure
Book a free consultation. We'll assess your needs and give you honest answers.
Proven Campaigns
Seasonal Special Urgency + value = lowest cost
$24/lead $72/appt $10k/mo → 139 appts
New Customer Offer Volume play for growth mode
$33/lead $93/appt $15k/mo → 161 appts
Free Consultation Trust-first for skeptical markets
$27/lead $84/appt $12k/mo → 143 appts
BASED ON 847 campaigns · $14.2M ad spend · 12 industries · 34% avg booking rate
You're not testing. You're not hoping. You're choosing between winners. Appointments × cost per appt = your budget. Math.
02

Target Your Audience

The targeting was tested with the copy. When we say "$47 CPL"—that's the copy AND the audience together.

Campaign failed—was it the copy or the targeting? You've spent months testing audience variations. Changed ages. Swapped interests. Still guessing. Two unknowns you can never isolate.

Now there's one unknown: your geography. Everything else is validated.

One variable, not two:
1
Set your service area. Done.

Targeting validated WITH the creative.

When a campaign shows "$47 CPL," that's the complete package—the copy that ran AND the audience it ran to. The combination is proven.

Demographics. Interests. Behaviors. Exclusions. All pre-configured for your niche. You set your geography—that's it.

You're not guessing which interests to pick from 500 options. You're using targeting that already converted.

Demographics Interests Behaviors Exclusions Lookalikes
Pre-Configured Targeting Niche: Your Service Vertical
Age Range 30 – 65
Property Status Property Owners
Income $75K+
Interests
Home Improvement Recently Moved DIY
Exclusions
Job Seekers Competitors
You Set This
25-mile radius around Phoenix, AZ
Adjust to your exact service area
You see exactly who's being targeted. Every setting visible. Adjust anything. Copy + audience = one validated package.
847 campaigns validated $14.2M ad spend data 12 industries 2.3x better conversion vs guessing
03

Launch Your Campaign

Set budget. Select platforms. Click launch. See everything. Understand everything. Decide everything.

You're running ads. $5K, $10K, $20K a month. You write the copy. You pick an image. You launch. Some campaigns work. Most don't. You don't know why—was it the headline, the offer, the creative? So you test another version and burn more budget finding out.

Now you launch with campaigns that already have performance data from day one.

Time to optimized performance:
Day 1
not week 4
1 Set Budget
2 Select Platforms
3 Launch
4 Miles Optimizes
How many extra booked appointments per month do you want?
Select a budget to see your projected appointments
$5,000
/month
69 booked appointments
$10,000
/month
139 booked appointments
$20,000
/month
278 booked appointments
$30,000
/month
417 booked appointments
Monthly ad spend $10,000
$1,000 $50,000
139 booked appointments per month $10,000 ÷ $72 = 139
Where do you want to show up?
Toggle platforms on or off
Facebook
Best for service businesses
Instagram
Visual + story ads
Google
Intent-based search
Miles — Live Dashboard
$10,000/mo Facebook · Instagram
$6,155
Spend
256 ↑22%
Leads
$24 ↓$4
Cost Per Lead
139 ↑18%
Appointments
M
Miles AI Media Buyer
Managing your campaigns right now, and notifying you along every pitstop.
Active
156 monitored
43 killed
$1,197 reallocated
6 new launched
Campaign Performance ● Miles is optimizing
Click any campaign to see how Miles is optimizing in real-time
Seasonal Special Drill down
140
Leads
$22
CPL
47
Appts
Scaling
Ad Sets — Managed by Miles
● Optimized ● Turned Off ● Below Threshold
M Miles launched 5 ad sets to test seasonal angles. Killed Premium Package (wrong audience for cold traffic) and Emergency (search intent, not social) within 6 hours. Scaling winners — budget flowing to lowest CPL performers automatically.
Limited-Time Service Special — $89 68 leads $18 CPL 23 appts Budget ↑ 40%
Free Diagnostic Assessment 52 leads $21 CPL 18 appts Budget ↑ 20%
Annual Maintenance Plan 20 leads $31 CPL 6 appts Monitoring
Premium Package — High Ticket 8 leads $44 CPL 0 appts Killed 6h
Emergency Same-Day Service 4 leads $52 CPL 0 appts Killed 3h
Miles reallocated $312 from killed ad sets → top 2 performers within 6 hours. CPL dropped from $28 → $22 by hour 24.
New Customer Offer Drill down
87
Leads
$29
CPL
29
Appts
Scaling
Ad Sets — Managed by Miles
● Optimized ● Turned Off ● Below Threshold
M Miles tested 4 new-customer angles. Killed Comprehensive Service Audit — templates predicted cold traffic won't commit to a general audit. The $49 First Visit hook is outperforming by 3x. Miles is feeding winning patterns into new creative variations.
First Visit — $49 Introductory 41 leads $24 CPL 15 appts Budget ↑ 35%
New Customer Welcome Package 29 leads $27 CPL 10 appts Budget ↑ 15%
Referral Reward — $50 Off 12 leads $35 CPL 4 appts Monitoring
Comprehensive Service Audit 5 leads $48 CPL 0 appts Killed 8h
Miles killed 1 underperformer, moved $186 to top variant. Appointment rate: 34% of leads → booked.
Free Consultation Drill down
29
Leads
$25
CPL
10
Appts
On Pace
Ad Sets — Managed by Miles
● Optimized ● Turned Off ● Below Threshold
M Miles killed Phone Consultation in 6 hours — template data: phone CTAs convert 3x worse than booking CTAs on social. On-Site Estimate video is the clear winner. Miles is holding No-Obligation Quote for 12 more hours of data before kill/scale decision.
Free On-Site Estimate 18 leads $22 CPL 7 appts Budget ↑ 25%
No-Obligation Quote 8 leads $30 CPL 3 appts Monitoring
Free Phone Consultation 3 leads $41 CPL 0 appts Killed 6h
1 variant carrying the campaign. Miles watching "No-Obligation" — 12 more hours before kill decision.
$10,000 ÷ $72 = 139 booked appointments
Your ads are running right now.
Who's watching them?
1
You check your ads once a day — maybe. A bad ad burns $200 overnight before you see it. On weekends? Nobody's looking. Holiday week? $1,400 gone.
Miles checks every hour. Kills bad ads within 3-6 hours. The ad that would've burned $200 overnight gets cut at $30.
2
You guess which ad to try next. New headline? Different image? Video vs static? You're testing with your money because you have no data.
Miles launches with data from 2,400+ campaigns in your vertical. He already knows which formats, headlines, and offers fail — before your first dollar is spent.
3
Your "learning phase" costs 2-4 weeks. Every new campaign starts blind. That's $2,500-$10,000 in spend before you know what's working.
Miles skips the learning phase. Templates carry optimization from thousands of campaigns. Your ads launch pre-optimized. Day 1 performance, not Week 4.
4
Your best ad is fatiguing and nobody notices. Three weeks ago it was crushing. Now it costs 2x per lead. By the time anyone catches it, you've overspent for days.
Miles detects fatigue the moment CPL climbs. Shifts budget to fresh variations. Launches new creatives from the winner's DNA. No meeting. No approval needed.
5
You get a PDF report at the end of the month. By then, the damage is done. You're reviewing decisions that should've been made 3 weeks ago.
Miles doesn't send reports. He makes real-time decisions. You can watch him work live — but you don't have to. He acts whether you're watching or not.
48h
to fully optimized
24/7
monitoring — no gaps
$0
wasted on "learning"
This is what it looks like when your ad budget has someone protecting it every hour of every day.
Miles launches with template intelligence from thousands of campaigns. He optimizes in hours, not weeks. Day 1 → Optimized
Miles monitors 24/7 Kills underperformers in hours Budget cap enforced CPL cap enforced Day 1 optimization
Section 9

You're spending real money on ads. $8K, $10K, $15K, $20K a month. You write the copy. You pick an image. You launch. Some campaigns work. Most don't. You don't know why—was it the headline, the offer, the creative? So you test another version and burn more budget finding out.

You've tried different targeting. Lookalikes, interests, custom audiences. What worked last month doesn't work this month. Facebook changes the algorithm. Your CPMs jump. Your results tank. By the time you notice, you've already lost thousands.

You check the dashboard when you remember—maybe once a day, maybe once a week. Meanwhile, your best ad is fatiguing. Your worst one is still spending. Every day you're not watching, money is walking out the door.

Start Booking More Appointments Today

3 Clicks to launch
24/7 AI optimization
Only 30 Min/Week maintenance
1 Dashboard everything tracked
Month-to-Month
Interview Iris
L
Luna placed in Dallas Dental Group
2 mins ago